LatinGSD Brand Identity




Year: 2023
Client: LatinGSD 
Team: Sara Segura, Kevin Johnson, Constanza Lara, Miriam Hernández-Medina, Alexis Reséndiz, Shivangi Varma, Michelle Segura, Paola Ovando-Peraza


The LatinGSD Brand Identity was successful in two ways. First, it was the product of a collective and participatory process, the first of its kind among student organizations at the Harvard GSD.

Second, it was immediately embraced by the student community for its ability to express the vibrant culture of Latin America and the collective spirit of the student body.